London, 20 October 2022 – Softline Holding PLC [SFTL, US83407L2079] (Softline, the organisation, or the company), the Cyprus registered global IT and digital transformation solutions and services provider headquartered in London, today begins trading under the new brand name NOVENTIQ. As a $1bn+ player in the global digital transformation market, the rebranding signals the start of a new era for this rapidly evolving company.